OMAKASEJardins · São Paulo
PT
SELF-INITIATED CONCEPT · GCR STUDIO →

OMAKASE

Omakase at the counter, in São Paulo.

Twelve seats. The menu changes with the day’s fish and each piece is served as soon as it is ready.

01 · THE EXPERIENCE

The menu changes every day.

Dinner starts with small seasonal dishes, moves through a sequence of nigiri and ends with one hot course, hand roll, soup and dessert. Fish is cut for each service; the rice is cooked in small batches throughout the night.

Seats
12
Courses
16
Seatings
02
Wide view of the fictional OMAKASE twelve-seat counter

12seats facing the chef

02 · THE CHEF AND COUNTER

Ren Mizuno.

Ren was born in São Paulo and entered a professional kitchen in 2009. In Japan, he worked behind small counters in Kanazawa and Tokyo — places where the day's catch, not a printed recipe, sets the menu.

He returned six years later. This counter opened with twelve seats, two nightly seatings and one simple rule: prepare less, repeat better.

“The rice sets the time of the piece.”
Portrait of fictional chef Ren Mizuno
Ren MizunoFounding chef · fictional character

03 · THE PROGRESSION

Dinner moves at the counter's pace — no fixed intervals, no dishes waiting.

Omakase progression

01

First plates

Oyster, raw fish and whatever arrived best that morning.

4°C
02

Nigiri

Warm rice and a sequence moving from lean fish to richer cuts.

37°C
03

One hot course

A short interval from the kitchen — usually dashi, charcoal, or both.

900°C
04

Hand roll & sweet

A hand roll made to order, broth and something only lightly sweet.

12°C
Arrival and counter of the fictional six-seat private room

05 · VISIT AND BOOKING

Private room. Six seats.

The same menu and service in a private counter for up to six guests.

Seatings
18h30 · 21h
Duration
≈ 2h
District
Jardins · SP

06 · PORTFOLIO

GCR STUDIO · 2026

FICTIONAL CONCEPT · REAL SYSTEM

Behind the experience.

The case study opens up the content, art direction, booking and accessibility decisions — and shows where each one appears in the interface.

See the project by GCR Studio→
  1. 01Brief and positioning
  2. 02Bilingual visual system
  3. 03Local booking flow
  4. 04Verified metrics